While website content showcases your products and services, regular blog posts establish you as a thought leader in your industry. This is the main reason you should hire a blogger. Becoming a thought leader is great for brand positioning.
Blog posts also serve as a point of contact where existing and potential clients can connect with you. With a blog post, you can educate your customers, answer their questions, and provide them with solutions. Done well, this also becomes a source of leads that you can follow up.
An added benefit with blog posts is the search engine ranking benefit you derive. The more quality content you post, the more you get featured in search rankings, which leads to higher traffic, more leads, more sales, and a better bottom line.
Blog posts support strategies at both the top and bottom of your sales funnel. At the top of the funnel, your blog posts inform your social media strategy. By sharing and promoting your blog on social media, you enrich the experience of your followers. At the bottom of the funnel, blog posts help customer retention and help turn customers into brand ambassadors by enticing them to download gated content such as eBooks, Case Studies, and White Papers.
Hire a professional blogger
However, writing blogs isn’t everyone’s cup of tea. The best way to reap the benefits of blog posts is to hire a professional writer. We begin with a consultation to learn more about your products and services, target audience, and industry. Through social listening, competitive analysis, and keyword research, we come with topics that have the potential to engage your audience, answer their questions, and attract readers/traffic. We then proceed to craft high-quality pieces that establish your credibility and reputation. Our blogs are ghostwritten work, so we don’t seek byline credit; you are free to decide whose name appears as the author. Please see some sample blog posts on our portfolio page.
Hire a blogger costs
Our rates reflect the value for money you get by hiring our bloggers.
Get in touch with us today via our contact form below for a no-obligation quote and discussion on what we can do for your business.