Are you thinking of starting a business? Do you feel like your business has stagnated? One area small businesses overlook is content marketing. We rely on the goodwill of our neighbors and referrals from family and friends to expand. That’s not sustainable. We also know that cash is tight when you’re setting up a business.… Continue reading Why is Content Marketing Important? 10 Reasons You Should Start
It’s not uncommon for small businesses to lack the marketing funds that larger companies enjoy. Unfortunately, marketing is often the difference between successful enterprises and failures. Thankfully, there are several low-cost but high-impact ways to market a small business. They include: Content marketing Business networking Strategic partnerships with other local businesses Learn how to use… Continue reading How To Market A Small Business on a Limited Budget
As a marketer, what is your greatest challenge? I’m sure the word TARGETS featured heavily in your answer. Even so, whatever dollar amount your efforts are tied to depends on many variables. According to Gartner, 63% of marketing executives find providing a personalized customer experience a big challenge yet less than 20% leverage the power of… Continue reading 21 Best AI Tools for Digital Marketing
Content marketers are the new publicists, and their job is to produce content that attracts an audience to create a demand for more of the same content. The 21st-century marketer must tell stories in many different mediums: through images, video, text, or audio-and do it well enough to not bore people into tuning out before… Continue reading 18 Latest Content Marketing Statistics That Marketers Can’t Ignore
Take a look around you and you are likely to see a bunch of people with their faces down, ears plugged, tapping away on a mobile device. Mobile devices have truly pervaded our lives. According to GSMA’s Mobile Economy Report 2016, there were 4.7 billion unique mobile subscribers by the end of 2015 – over… Continue reading The Impact of Mobile on Online Advertising
Hire a marketing agency or an in-house marketing director? During the life cycle of a business today, this question will inevitably come up. To the majority of business owners, this is a conundrum wrapped in a mystery. If you feel the same way, you can’t be blamed for feeling confused.
For many business owners, the decision hinges on expense. It can seem like it’s more expensive to hire a marketing agency as opposed to hiring a Marketing Director that has what you feel is the required experience.
Below is a detailed examination of some of the costs you are likely to save by hiring a marketing agency.
Marketing Directors are very expensive hires.
● Payroll Tax
Anytime you onboard a new employee, you inevitably have to grapple with payroll taxes.
● Training Cost
This is an often-overlooked cost. Every person you hire will need to go through a period of orientation in order to understand how the business works.
● Medical Insurance
According to research conducted by the Kaiser Family Foundation, the average cost an employer incurred to provide an employee with medical insurance in 2019 was $7,188.
● Workers Compensation and Employers Liability
States have workers’ compensation laws enacted that govern how much an employee should be paid in the event they get injured, disabled or die at work.
● Cost of Employee Turnover
It’s a statistical fact that 50% of new hires fail within 18 months.
● Cost of Firing
It isn’t immediately apparent to most business owners and executives but there is actually a cost to firing an employee.
● Cost of Managing Employees
Managing employees is tough. For every employee you take on, you must designate a supervisor. You must also put in place appropriate systems to manage the employee.
● Lower Capital and Operating Expenses
Since a marketing agency will operate from their own space, you will need smaller office space as well as fewer desks and computers.