Successful content marketing is about having a team of professional writers, content strategists, and distribution experts who have the time and experience to craft content that converts.
Content marketing isn’t about sprinkling a few guest posts here and there or hiring a blogger to promote your business and expecting a good return. It demands a sound strategy, a detailed plan, the right skills, tools, and an execution timeline.
At Sanifu Media, we have a winning recipe to ensure your content marketing efforts deliver the intended returns. This will include (but not be limited to):
- Determining your content marketing goals
- Outlining buyer personas
- Outlining buyer journeys
- Conducting a content audit
- Creating topic clusters and pillar pages
- Creating a blogging calendar and overseeing (writing/editing/posting) the articles
- Running a social media audit
- Creating a social media posting calendar and implementing it for (LinkedIn, Twitter, Facebook, and Instagram)
- Writing email content for automated sequences to nurture leads into customers
- Writing and editing website content
Below are some of our content marketing packages.
| Details | Gold Package | Silver Package | Bronze Package |
| Site and Content Audit | Yes | Yes | Yes |
| Competitor Analysis | Yes | Yes | Yes |
| Keyword Analysis | Yes | Yes | Yes |
| Long-Term Content Strategy & Blogging Calendar | Yes | Yes | Yes |
| Long form blog posts (1,200 – 1,500 words) | Weekly (4 blogs per month). Blogs posted on social media | Fortnightly (2 blogs per month). Blogs posted on social media | Monthly (1 Blog per month). Blogs posted on social media |
| Guest Posts with backlinks. Research into guest posting opportunities Writing to site owners Writing the guest posts (1,000 words) and submitting them to site owners. Confirming the backlink. | 2 per month | 1 per month | 1 per month |
| Social Media Marketing Short blurbs on Facebook, Twitter, LinkedIn, and Instagram. Social media ad management on Facebook, Twitter, and Instagram. LinkedIn Sponsored Content. LinkedIn Lead Gen Form. Creation and Campaign Management. | Daily | Twice a week | Once a week |
| Email Monthly Newsletter and Autoresponder Series Developing an email newsletter and autoresponder series. Developing a suitable landing page. | 1 | 1 | No |
| 20-page eBook Giveaway Research into suitable topics. Writing a unique eBook. Developing the eBook landing page. | 1 | 1 | No |
| Reports Google Ranking metrics. Social media metrics. Email conversion metrics. Backlink report. | Weekly | Monthly | Monthly |
We also develop custom content marketing solutions that suit the needs of each client.
Our Content Marketing Solutions
Our content marketing solutions will:
- Drive visitors to your website
- Convert visitors into leads.
- Convert leads into customers.
- And, convert customers into brand advocates.
Get in touch with us today via our contact form below for more information on a content marketing solution to suit your needs.