What is Inbound Marketing
Inbound marketing is about captivating and attracting your audience so that you can eventually tell them about your offer. Businesses that decide to pursue an inbound methodology are looking to rope in customers. It is the exact opposite of outbound marketing, such as advertising, where you venture out and try to woo your customers.
Why Inbound Marketing?
When compared to outbound marketing, it has a much higher return investment. In several studies, inbound marketing has doubled the conversion rate on websites. Therefore, inbound marketing is a smart and sustainable way of building a brand while differentiating yourself from your competition.
Inbound marketing, done right, not only draws visitors in, it assures quick conversions and slowly builds brand loyalty. An inbound marketing methodology embraces a professional brand of seduction, if you will, that will funnel traffic to your premises, site, or product. If you can grab their attention and keep them focused on you long enough, you will be a winner in the long run.