How To Market A Small Business on a Limited Budget

It’s not uncommon for small businesses to lack the marketing funds that larger companies enjoy. Unfortunately, marketing is often the difference between successful enterprises and failures. Thankfully, there are several low-cost but high-impact ways to market a small business. They include:

  1. Content marketing
  2. Business networking
  3. Strategic partnerships with other local businesses
  4. Learn how to use social media effectively
  5. Get good local reviews and testimonials.

Content Marketing

Content marketing offers a high return on investment for small businesses. A content marketing strategy can include content such as;

  • Creating content to attract natural backlinks from other websites (off-page optimization)
  • Creating content around the keywords that your target audience uses in search engines and then promoting that content through online channels
  • Sharing content via social media channels.

Consistently creating content is one of the most effective ways to market a small business on a limited budget. It will also likely have more beneficial long-term effects than any short-term gain from paid advertising targeted at search engine algorithms. In particular, blogging or email newsletter campaigns will help create a customer base that you can convert into sales over time.  

When content marketing is done right, it can have an incredible ROI for a business trying to market itself on a budget. Here are some tips on content promotion:

  • Create content that your customers want and need
  • Publish content across social media platforms
  • Optimize content, so search engines find it easily
  • Find sites where content written by you would be welcome; think industry publications and forums and local community publications and online directories.

Also read: 18 Latest Content Marketing Statistics That Marketers Can’t Ignore

Business Networking

Business networking is really about putting in more hours as an entrepreneur – sweat equity. An extra or two dedicated to building business networks every day can have a snowball impact in the long term.

Just like most things, network building begins with a small step. The local chamber of commerce events or business organizations is built around bringing people together to network.

Chamber of Commerce events include presentations from local businesses on industry trends and creating profitable business models.

At these events, make sure you introduce yourself and be willing to share your knowledge in what you know best about your business. If you were previously employed in an industry related to the event topic, it never hurts to mention that too! Be prepared to answer questions about your business and how it operates.

When setting up your new business, don’t forget about conventional PR methods such as press releases and interviews with local media. Some services will send out press releases to a vast number of people. However, manually contacting local newspapers, radio, and TV stations may be just as effective for local firms.

Don’t overlook local free weekly publications for culture and entertainment. Developing connections with local media is a practical long-term approach, in addition to obtaining a brief overview of your business’s opening. You may notify people you know when you offer a new product or service, plan an event, expand, or make any other news if you have contacts.

Strategic Partnerships with Other Local Businesses

Please take advantage of the fact that other small local businesses are also looking for ways to market themselves cost-effectively. Low-hanging fruit includes handing out flyers at your local barber or coffee shop or offering coupons or discounts to members of a local cycling club.

The best way to find other businesses to partner with begins by checking out your competitors’ offerings. Look for complementary products or services and see if you can strike a deal with them to offer discounts on cross-marketing initiatives. That would include offering online coupons, bartering services, etc.

Learn How to Use Social Media Effectively

Social media is an excellent platform for small business marketing on a budget. In fact, it is the fastest-growing channel of all time, thanks to its low barrier of entry.

If you are using social media for the first time, start creating accounts on all the major platforms like Facebook, Twitter, LinkedIn, and Instagram. Set up profile pages that accurately represent your business.

Optimize these profiles so search engines can find them easily; this means naming your page something specific to your business (e.g., “T & J’s Ice Cream”) so it shows up in search results when people type in keywords associated with your industry or niche. Include links back to your website and other online presence so they can direct more traffic towards you! Finally, don’t forget to track all the interactions with potential customers through analytics software like Google Analytics to optimize future posts accordingly.

Get Good Local Reviews and Testimonials

Customers are more likely to research a company’s reputation before deciding whether or not to do business with it. When you start, this is a major problem, as you can’t compete with long-established competitors in this field. You may, however, do everything possible to encourage consumers to write reviews.

The first thing you should do is make sure that your company has listings on review-based websites. For example, people could leave reviews on Google if you claimed your Google My Business account. Also, Yelp, Facebook, and additional specialized review sites such as TripAdvisor for hotels, restaurants, and accommodation, or Angie’s List for contractors.

After being listed, gently remind clients to submit reviews. For Yelp or other review sites, post a notice in a prominent location. On your website and social media, include a link to your review pages.

Stop Procrastinating and Take the First Step

When you’re struggling with a limited budget, it can feel like you can’t get any traction to move your business forward. Many small business entrepreneurs freeze like a deer caught in the headlights. You need to shake off this feeling of despair and take the first step.

Take the first step to content marketing by starting your own blog and posting your first article. Don’t know how? Get in touch with us, and we will set up your first blog and create your first post for just a few bucks. With consistency and determination, you will soon have a steady stream of leads for your business.

By Kihara Kimachia

Kihara is the founder of Sanifu Media and has over 20 years of experience in sales and marketing gained in a variety of industries. He holds a Degree in International Business Administration from the United States International University (USIU) with a concentration in Marketing. Additionally, he holds professional qualifications in insurance, sales and is a Hubspot Certified Inbound Marketer and Content Marketer. He is skilled in and tested on content creation, social promotion, lead nurturing and conversion, and ad management (Google and Facebook). He is a prolific writer with a passion for business and technology. In the past, he has contributed to respectable tech websites such as MakeUseOf.com, maketecheasier.com, and ghostwritten for dozens of other websites. Twitter @KiharaKimachia

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